According to the 2026 La Fabrique du Net benchmark, based on 1,312 actual budgets submitted by 175 agencies, the median budget for a website project in France is around €5,200 excl. VAT, with a typical range of €3,000 to €15,000 excl. VAT.
📊 Some price benchmarks
Type of project | Indicative budget excl. VAT
Professional showcase website | €2,000 – €8,000
Website with lead collection | €3,000 – €8,000
Website + simple CRM | €5,000 – €10,000
Website + CRM and automations | €7,000 – €15,000
Website + advanced CRM / client portal | €10,000 – €25,000+
Custom-developed CRM solution | €20,000 – €40,000+
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These figures remain estimates: the number of pages, design, automations, integrations, data volume, and specific requirements can significantly alter the budget.
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🤝 And how much does a CRM really cost?
Integrating a CRM represents an additional budget when it requires connecting the website, forms, customer data, and sales processes.
In France, the 2026 La Fabrique du Net benchmark indicates a median of around €19,000 for a CRM integration project carried out by an agency, excluding CRM software licenses. However, simple projects can start around €5,000 to €10,000, while larger integrations can exceed €25,000.
The price difference is mainly explained by the depth of integration: connecting a form to a CRM is not comparable to automating an entire sales process.
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🚀 A more accessible approach for VSBs and SMEs
For a small business, setting up a complex CRM solution is not always necessary.
The objective can be much simpler: converting the website into a real business tool.
For example:
Essential CRM
* Professional website
* Forms connected to the CRM
* Lead and customer records
* Inquiry tracking
* Notifications
* Simple dashboard
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Pro CRM
* Sales pipeline
* Lead segmentation
* Automated follow-ups
* Interaction history
* Email automation
* Statistics and sales tracking
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Premium CRM
* Advanced automations
* Custom workflows
* Client portal
* Appointment booking
* API integrations
* Advanced reporting
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đź’ˇ The Sansekai Solution approach
At Sansekai Solution, our goal is to offer VSBs and SMEs solutions tailored to their level of digital maturity, without necessarily imposing a complex solution on them.
For information purposes, an offer can thus be structured around three tiers:
* Essential: €3,990 excl. VAT
* Pro: €5,990 excl. VAT
* Premium: €8,990 excl. VAT
These prices correspond to an indicative rate card and may vary depending on specifications, features, and requested integrations.
Ongoing support can also be offered for hosting, maintenance, updates, and assistance.
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📌 Key takeaways
The real question is therefore not simply: "How much does a website cost?"
The right question is rather:
"What does my company truly need to transform its website into a business development tool?"
A well-designed website, connected to the right tools and properly automated, can become much more than a showcase: a genuine prospecting, tracking, and retention tool.
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Sources and references
* [Website Creation Pricing Benchmark in France – 2026](https://www.lafabriquedunet.fr/agences/pages/agences-site-internet/tarifs?utm_source=gemini) — La Fabrique du Net.
* [CRM Integration Pricing Benchmark – 2026](https://www.lafabriquedunet.fr/agences/pages/agences-crm/tarifs?utm_source=gemini) — La Fabrique du Net.
* [Website Creation Price Benchmark in France – 2026](https://www.data.gouv.fr/datasets/barometre-des-prix-de-creation-de-site-web-en-france-2026?utm_source=gemini) — data.gouv.fr, dataset published by Les Créavores.
The prices presented in this article are rough estimates and do not constitute a regulated tariff. The final cost depends on the specifications, features, technologies used, integrations, and level of customization.
